Intelligent Change

When your product range is built around intentional, considered design, your store has to hold itself to the same standard. Intelligent Change needed a Shopify Plus build that didn't just function well but genuinely looked and felt premium. The product photography is beautiful, the brand identity is refined, and the store had to let all of that breathe. At the same time, it needed to handle a growing catalogue, seasonal campaigns, bundling logic, and an audience that shops across multiple regions. The bar for design quality was high, and there was no room for anything that felt template-driven or generic.

We built a fully bespoke Shopify Plus theme from scratch, designed entirely around how Intelligent Change presents their products. Every page was crafted to let the imagery and brand identity do the talking, with clean layouts, generous whitespace, and typography choices that feel editorial without being overdone.

The build goes beyond the surface. We implemented flexible bundling and promotional logic so the team can run campaigns like tiered discounts without needing dev support each time. The product pages were designed to tell a story, not just list specs, which is important for a brand where people are buying into a lifestyle and a routine. Collection pages, navigation, and the overall shopping flow were all built to feel seamless, whether someone is browsing on desktop or mobile.

The finished store sits exactly where Intelligent Change needs it to. It feels like an extension of the brand rather than just a place to buy things. The design quality matches the products, which matters for a brand that's built its reputation on how things look and feel. The flexible campaign and bundling tools mean the team can move quickly on promotions without waiting on development. And the whole experience, from landing on the homepage to checkout, feels intentional and cohesive, which is exactly what you'd expect from a brand called Intelligent Change.