Graftstudio

Our services

Shopify Plus services for DTC and B2B brands.

Nobody comes to a developer wanting development. They come because conversion has stalled, the store has slowed down, a deadline is coming, or the code is in an account they do not control. Each service here fixes one of those. The audit tells you which one you have.

Strategy

TUTTI

Most Plus stores are paying for features nobody switched on, and being sold a rebuild they may not need. Strategy is the part where someone who has done the work says what is worth doing, in what order, and what to leave alone.

01 / 04

What's included

  • Platform Audits
  • Tech Stack
  • Migration Planning

Specialist services

  • Entry point

    Shopify Plus audit

    Ten days inside your store, ending in a report you own.

  • Agentic Storefront

    Be the store the assistant recommends.

    A growing share of shoppers ask an assistant before they search, and it can only recommend what it can read. Most stores are harder to read than their owners think. This makes yours legible, so you are in the answer rather than underneath it.

Design

SteamLine Luggage

A store that looks right and still loses people at the basket has a design problem, not a marketing one. Design here is judged on the path to purchase, from landing page to checkout, rather than on how the homepage looks in a mock-up.

02 / 04

What's included

  • Conversion Optimisation
  • Brand Systems

Development

Brew Tea Co

The template is fighting the brand, the app stack is fighting the page speed, and the last developer left with the context. Development means a store that is fast, that your team can change without raising a ticket, and that lives in accounts you control.

03 / 04

What's included

  • Shopify Themes
  • Custom Apps
  • Integrations

Specialist services

  • Shopify Plus

    Plus, used rather than just paid for.

    Most brands on Plus are running the same store they had on Shopify, with a bigger bill. Checkout, Functions, B2B and Markets built to earn the upgrade, by one senior developer, for brands on Plus and brands deciding whether to be.

  • Scripts to Functions

    Migrate before the deadline.

    When Scripts stop running, so do the discounts, shipping rules and payment logic your checkout depends on. Every Script found, rebuilt as a Function and switched over without the checkout going down, for a price fixed before any work starts.

  • Store Consolidation

    One store, every market, a fraction of the admin.

    A store per country made sense before Markets existed. Now it means three themes to update, three app bills and a support inbox that has to ask which site the customer is on. Brought into one store, with each market's prices, catalogue and rankings kept.

  • Migration

    Move to Shopify Plus without losing what you have built.

    Moving platform is where most brands lose traffic they never get back. The move done so the new store opens with its rankings, its customers and its order history intact, and starts trading better rather than just differently.

  • Custom themes

    A theme built for your brand, not a template with your logo on it.

    When the template starts fighting the brand, every campaign page becomes a ticket. A theme built from your design, fast on a phone, that your marketing team can build pages with and no developer has to babysit.

Optimisation

Feel Reformed

A store is never more neglected than in the months after it launches, which is exactly when it starts producing the data that shows what to fix. Optimisation keeps the same developer on it, so it gets faster and converts better every month, measured against revenue rather than tickets.

04 / 04

What's included

  • Performance
  • CRO
  • Analytics
  • A/B Testing

Specialist services

  • Retained Support

    Someone senior who already knows your store, every month.

    Something breaks in the middle of a promotion and the person who built the store has moved on. A set amount of senior time each month from the same developer, on a flat rate, so nothing sits in a ticket queue and asking a question never costs money.

  • Fractional

    A senior Shopify developer inside your team, part-time.

    Your marketing team has the ideas and nobody senior on the Shopify side to say what is possible, what it costs, and then build it. Set days each week or month inside your team and your tools, the same person every time, at a level most brands cannot justify hiring full-time. It is also how design agencies get Plus-level development on a build without hiring for it.

  • Performance & CRO

    A store that gets measurably faster, and converts better, each month.

    The conversion rate has drifted and nobody can say whether it is the site, the traffic or the offer. A monthly cycle of speed work, testing and checkout fixes by the developer who can change the code rather than recommend changes to it. Nine of the last ten stores pass Core Web Vitals on phones, on Google's real-user data.

Client feedback

We have worked exclusively with Graftstudio on a series of Shopify projects over the past twelve months. As a small team ourselves, we relish working with pragmatic partners and collaborators who are not only brilliant, but also sympathetic to last-minute requests and fast-changing scopes! Richard has been nothing but forthcoming; he’s reliable and quick, even at the toughest of times. I would not hesitate to recommend Richard and Graftstudio.

Amelie Jannoe

The case study ↗
Richard was incredibly accommodating throughout the development of our new website. He was consistently solutions-focused, suggesting practical improvements that helped us streamline the site and create a better overall experience. Whenever I had a technical question, he was readily available to explain things clearly and find a way forward. I would highly recommend Richard to anyone looking to refresh their website and work with a knowledgeable, responsive, reliable developer and a genuinely nice person!

Deborah Bryant

Steamline Luggage logo
I'd never go back to working with a large agency after working with Graftstudio.

Niamh Russell

Work with us

Not sure what the store needs?

Tell us what it is doing and we will say which of these fixes it. Sometimes the answer is a template theme and an afternoon, and we will say that too. When it is not obvious, the audit is where we find out.