Our services
Shopify Plus services for DTC and B2B brands.
Nobody comes to a developer wanting development. They come because conversion has stalled, the store has slowed down, a deadline is coming, or the code is in an account they do not control. Each service here fixes one of those. The audit tells you which one you have.
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Strategy
Most Plus stores are paying for features nobody switched on, and being sold a rebuild they may not need. Strategy is the part where someone who has done the work says what is worth doing, in what order, and what to leave alone.
- Platform Audits
- Tech Stack
- Migration Planning
Specialist services
Entry point
Shopify Plus audit
Ten days inside your store, ending in a report you own.
Agentic Storefront
Be the store the assistant recommends.
A growing share of shoppers ask an assistant before they search, and it can only recommend what it can read. Most stores are harder to read than their owners think. This makes yours legible, so you are in the answer rather than underneath it.
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Design
A store that looks right and still loses people at the basket has a design problem, not a marketing one. Design here is judged on the path to purchase, from landing page to checkout, rather than on how the homepage looks in a mock-up.
- Conversion Optimisation
- Brand Systems
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Development
The template is fighting the brand, the app stack is fighting the page speed, and the last developer left with the context. Development means a store that is fast, that your team can change without raising a ticket, and that lives in accounts you control.
- Shopify Themes
- Custom Apps
- Integrations
Specialist services
Shopify Plus
Plus, used rather than just paid for.
Most brands on Plus are running the same store they had on Shopify, with a bigger bill. Checkout, Functions, B2B and Markets built to earn the upgrade, by one senior developer, for brands on Plus and brands deciding whether to be.
Scripts to Functions
Migrate before the deadline.
When Scripts stop running, so do the discounts, shipping rules and payment logic your checkout depends on. Every Script found, rebuilt as a Function and switched over without the checkout going down, for a price fixed before any work starts.
B2B and Wholesale
Trade customers who can reorder without picking up the phone.
Wholesale still runs on a second store, a password page or an app nobody has looked at in years, and your stockists feel it every time they order. Trade pricing, terms and reordering on Shopify, in step with your stock system.
Store Consolidation
One store, every market, a fraction of the admin.
A store per country made sense before Markets existed. Now it means three themes to update, three app bills and a support inbox that has to ask which site the customer is on. Bring them into one store, while keeping each market's prices, catalogue and rankings.
Migration
Move to Shopify Plus without losing what you have built.
Moving platform is where most brands lose traffic they never get back. The move done so the new store opens with its rankings, its customers and its order history intact, and starts trading better rather than just differently.
Integrations & Product Data
One version of every product, from the ERP to the checkout.
ERP, PIM and Shopify kept in agreement, and the integrations around them built so someone finds out when a sync stops.
Custom themes
A theme built for your brand, not a template with your logo on it.
When the template starts fighting the brand, every campaign page becomes a ticket. A theme built from your design, fast on a phone, that your marketing team can build pages with and no developer has to babysit.
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Optimisation
A store is never more neglected than in the months after it launches, which is exactly when it starts producing the data that shows what to fix. Optimisation keeps the same developer on it, so it gets faster and converts better every month, measured against revenue rather than tickets.
- Performance
- CRO
- Analytics
- A/B Testing
Specialist services
Retained Support
Someone senior who already knows your store, every month.
Something breaks in the middle of a promotion and the person who built the store has moved on. A set amount of senior time each month from the same developer, on a flat rate, so nothing sits in a ticket queue and asking a question never costs money.
Fractional
A senior Shopify developer inside your team, part-time.
Your marketing team has the ideas and nobody senior on the Shopify side to say what is possible, what it costs, and then build it. Set days each week or month inside your team and your tools, the same person every time, at a level most brands cannot justify hiring full-time. It is also how design agencies get Plus-level development on a build without hiring for it.
Performance & CRO
A store that gets measurably faster, and converts better, each month.
The conversion rate has drifted and nobody can say whether it is the site, the traffic or the offer. A monthly cycle of speed work, testing and checkout fixes by the developer who can change the code rather than recommend changes to it. Nine of the last ten stores pass Core Web Vitals on phones, on Google's real-user data.
Selected work
Featured case studies
SteamLine Luggage
A fully bespoke Shopify build for a luxury luggage brand with a catalogue as big as its ambitions
- Shopify theme development
- Bespoke Wishlist
- Tech stack evaluation
Intelligent Change
A fully bespoke Shopify Plus build for the brand behind the Five Minute Journal
- Shopify Plus Development
- Bespoke Theme Build
- Performance Enhancement
Miller Harris
Custom Shopify theme development for Miller Harris, London's luxury fragrance house. Gift-with-purchase flows, international delivery logic, mobile UX, and ongoing storefront maintenance.
- Gifting experience
- International delivery and localisation
- Fractional Shopify Plus Support
“We have worked exclusively with Graftstudio on a series of Shopify projects over the past twelve months. As a small team ourselves, we relish working with pragmatic partners and collaborators who are not only brilliant, but also sympathetic to last-minute requests and fast-changing scopes! Richard has been nothing but forthcoming; he’s reliable and quick, even at the toughest of times. I would not hesitate to recommend Richard and Graftstudio.”
Amelie Jannoe
E-Commerce Manager, Miller Harris
“Richard was incredibly accommodating throughout the development of our new website. He was consistently solutions-focused, suggesting practical improvements that helped us streamline the site and create a better overall experience. Whenever I had a technical question, he was readily available to explain things clearly and find a way forward. I would highly recommend Richard to anyone looking to refresh their website and work with a knowledgeable, responsive, reliable developer and a genuinely nice person!”
Deborah Bryant
“Richard has been supporting us behind the scenes for years and we find him exceptionally reliable. Designs are brought to life as intended but with the added benefit that Richard will always recommend a better or simpler way of achieving a goal, something we find very valuable. The support is quick, the documentation is great and his approach is flexible to our requirements. He works really well with our team and others working on our site. The ground up build was complex with a lot of interesting features - all delivered exactly as planned. Thanks Richard, we look forward to continuing to grow with Graftstudio.”
Phil Kirby
Founder, Brew Tea Co.
“I'd never go back to working with a large agency after working with Graftstudio.”
Niamh Russell
E-Commerce Marketing Manager, Steamline Luggage
“I have worked with developers across overland of platform, one man bands to large agencies. I can say with my hand on my heart, that I will never have to look again for a developer on any project I ever work on. Richard is honest, fast and top of his game. A friend in life and business, feel very grateful to be working with him.”
Ernest Capbert
TOG Knives
“Richard has become a vital member of the team here at TOG Knives. He is fast to respond to enquiries and fast to complete the work too, both of which make a huge difference when you are managing an e-commerce site. He's also experienced, efficient and pro-active in terms of resolving problems and developing our site, suggesting different ways of doing things. Thoroughly recommended!”
Bert Beagley-Brown
Founder, TOG Knives
“Richard has been an invaluable resource for us as we transitioned from another agency. His communication and responsiveness have kept up with our various complex needs. Highly recommend!”
Ben Twineham
E-Commerce Marketing Manager, Paxton & Whitfield
“We worked with Richard at Graftstudio to build our website from scratch. Aside from delivering what we wanted on-time and looking great, what was great was Richard's proactiveness in suggesting solutions / options to our requirements that we hadn't thought of, or were unaware of.”
Richard Sagar
Founder, The Spirited Club
“We worked with Richard to develop a brand new website, and he really understood our vision from the start. He offered thoughtful suggestions that matched our aesthetic and branding, and was always happy to problem-solve along the way to ensure we achieved exactly what we wanted. Since then, he’s continued to offer support whenever needed, and we’ve also collaborated on smaller projects together. Highly recommend!”
Jenny Aktas
E-com Trading Manager, TUTTI
“I would recommend working with Graftstudio for all of your Shopify development needs. Richard is a clear communicator and always sticks to deadlines. Work is always done to the highest level.”
Sonny Singh
Manager - Scotland Kilt Company, KILT SOCIETY™
“Richard at Graftstudio is a pleasure to work with. Very knowledgeable & quick to respond to any development work we may have with the site. We truly value his support & would recommend Graftstudio to anybody on Shopify.”
Maggie Ibetson
Marketing Manager, Snackfully
“Richard approached this project thoughtfully, and achieved a lot in a short time as a result. We are excited to continue working together!”
Andrew Goble
Jambys
“Graftstudio has excellent web developers with wonderful communication skills and an eye for design.”
Liliya Kay
E-Commerce Manager, Intelligent Change
“Graftstudio was very helpful and easy to work with. Understands someone who doesn't have the best knowledge of how to best visually progress their website. Will be working with them again.”
Ruth Haldon
Founder, Ruth Haldon Jewellery
Work with us
Not sure what the store needs?
Tell us what it is doing and we will say which of these fixes it. Sometimes the answer is a template theme and an afternoon, and we will say that too. When it is not obvious, the audit is where we find out.
