Insights
Ideas, strategy & technical thinking
Perspectives on eCommerce, AI, and building brands that scale.
Strategy and Optimisation6 min read
Why Shopify Plus's Combined Listings Is a Real Game Changer for Apparel and Fashion Brands
TechnologyStrategy4 min read
Shopify's Universal Commerce Protocol: What It Actually Means for Your Store
TechnologyIndustryStrategy5 min read
Agentic Commerce: How AI Shopping Agents Could Reshape eCommerce
Technology7 min read
Speed as a Growth Lever: A Practical Guide to Shopify Store Performance
Technology6 min read
Shopify Checkout Extensibility: What Changed and How to Use It
Strategy and Optimisation6 min read
The Rise of Composable Commerce - And Why Most Brands Aren't Ready
Strategy2 min read
Why we collaborate with Agencies
Industry3 min read