Shopify Plus stores that convert better, not just look better
For DTC and B2B brands hitting the limits of templates and app stacks. Custom Shopify Plus development from a Plus Partner, on the platform since 2011.
Built for brands that care about revenue, not tickets.
Selected work
Featured case studies
Brew Tea Co
A fully bespoke Shopify Plus build for one of the UK's best-loved tea brands
Feel Reformed
Rebuilding a high-growth collagen wellness brand from the ground up on Shopify Plus. A pixel-perfect replica with none of the legacy code holding it back.
Miller Harris
Custom Shopify theme development for Miller Harris, London's luxury fragrance house. Gift-with-purchase flows, international delivery logic, mobile UX, and ongoing storefront maintenance.
Services
Four things a Plus store needs to keep trading well. Start wherever yours is stuck.
Strategy
Most Plus stores are paying for features nobody switched on, and being sold a rebuild they may not need. Strategy is the part where someone who has done the work says what is worth doing, in what order, and what to leave alone.
Platform Audits · Tech Stack · Migration Planning
Design
A store that looks right and still loses people at the basket has a design problem, not a marketing one. Design here is judged on the path to purchase, from landing page to checkout, rather than on how the homepage looks in a mock-up.
Conversion Optimisation · Brand Systems
Development
The template is fighting the brand, the app stack is fighting the page speed, and the last developer left with the context. Development means a store that is fast, that your team can change without raising a ticket, and that lives in accounts you control.
Shopify Themes · Custom Apps · Integrations
Optimisation
A store is never more neglected than in the months after it launches, which is exactly when it starts producing the data that shows what to fix. Optimisation keeps the same developer on it, so it gets faster and converts better every month, measured against revenue rather than tickets.
Performance · CRO · Analytics · A/B Testing
Most Plus stores reach a point where the template is fighting the brand, the app stack is fighting the page speed, and the code lives in an account nobody in-house controls. Graftstudio builds the custom store that replaces all three: one senior developer writing the code, in your own Shopify and GitHub accounts, so the store performs at enterprise level without an enterprise agency in between.
Client feedback
“We have worked exclusively with Graftstudio on a series of Shopify projects over the past twelve months. As a small team ourselves, we relish working with pragmatic partners and collaborators who are not only brilliant, but also sympathetic to last-minute requests and fast-changing scopes! Richard has been nothing but forthcoming; he’s reliable and quick, even at the toughest of times. I would not hesitate to recommend Richard and Graftstudio.”
Amelie Jannoe
The case study ↗
“Richard was incredibly accommodating throughout the development of our new website. He was consistently solutions-focused, suggesting practical improvements that helped us streamline the site and create a better overall experience. Whenever I had a technical question, he was readily available to explain things clearly and find a way forward. I would highly recommend Richard to anyone looking to refresh their website and work with a knowledgeable, responsive, reliable developer and a genuinely nice person!”
Deborah Bryant
“I'd never go back to working with a large agency after working with Graftstudio.”
Niamh Russell
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Got a store that’s fighting you?
Tell us what’s broken or what you’re trying to launch. I’ll tell you straight whether I’m the right fit.