Shopify Plus stores that convert better, not just look better
For DTC and B2B brands hitting the limits of templates and app stacks. Custom Shopify Plus development from a Plus Partner, on the platform since 2011.
Built for brands that care about revenue, not tickets.
Selected work
Featured case studies
Brew Tea Co
A fully bespoke Shopify Plus build for one of the UK's best-loved tea brands
- Shopify Plus Development
- Bespoke Theme Build
- Subscription Integration
Feel Reformed
Rebuilding a high-growth collagen wellness brand from the ground up on Shopify Plus. A pixel-perfect replica with none of the legacy code holding it back.
- In partnership with Storetasker
- Shopify Plus Development
- Theme Build (Horizon)
Miller Harris
Custom Shopify theme development for Miller Harris, London's luxury fragrance house. Gift-with-purchase flows, international delivery logic, mobile UX, and ongoing storefront maintenance.
- Gifting experience
- International delivery and localisation
- Fractional Shopify Plus Support
Services
Four things a Plus store needs to keep trading well. Start wherever yours is stuck.
01 / 04
Strategy
Most Plus stores are paying for features nobody switched on, and being sold a rebuild they may not need. Strategy is the part where someone who has done the work says what is worth doing, in what order, and what to leave alone.
- Platform Audits
- Tech Stack
- Migration Planning
01
Strategy
Most Plus stores are paying for features nobody switched on, and being sold a rebuild they may not need. Strategy is the part where someone who has done the work says what is worth doing, in what order, and what to leave alone.
Platform Audits · Tech Stack · Migration Planning
02
Design
A store that looks right and still loses people at the basket has a design problem, not a marketing one. Design here is judged on the path to purchase, from landing page to checkout, rather than on how the homepage looks in a mock-up.
Conversion Optimisation · Brand Systems
03
Development
The template is fighting the brand, the app stack is fighting the page speed, and the last developer left with the context. Development means a store that is fast, that your team can change without raising a ticket, and that lives in accounts you control.
Shopify Themes · Custom Apps · Integrations
04
Optimisation
A store is never more neglected than in the months after it launches, which is exactly when it starts producing the data that shows what to fix. Optimisation keeps the same developer on it, so it gets faster and converts better every month, measured against revenue rather than tickets.
Performance · CRO · Analytics · A/B Testing
Most Plus stores reach a point where the template is fighting the brand, the app stack is fighting the page speed, and the code lives in an account nobody in-house controls. Graftstudio builds the custom store that replaces all three: one senior developer writing the code, in your own Shopify and GitHub accounts, so the store performs at enterprise level without an enterprise agency in between.
“We have worked exclusively with Graftstudio on a series of Shopify projects over the past twelve months. As a small team ourselves, we relish working with pragmatic partners and collaborators who are not only brilliant, but also sympathetic to last-minute requests and fast-changing scopes! Richard has been nothing but forthcoming; he’s reliable and quick, even at the toughest of times. I would not hesitate to recommend Richard and Graftstudio.”
Amelie Jannoe
E-Commerce Manager, Miller Harris
“Richard was incredibly accommodating throughout the development of our new website. He was consistently solutions-focused, suggesting practical improvements that helped us streamline the site and create a better overall experience. Whenever I had a technical question, he was readily available to explain things clearly and find a way forward. I would highly recommend Richard to anyone looking to refresh their website and work with a knowledgeable, responsive, reliable developer and a genuinely nice person!”
Deborah Bryant
“Richard has been supporting us behind the scenes for years and we find him exceptionally reliable. Designs are brought to life as intended but with the added benefit that Richard will always recommend a better or simpler way of achieving a goal, something we find very valuable. The support is quick, the documentation is great and his approach is flexible to our requirements. He works really well with our team and others working on our site. The ground up build was complex with a lot of interesting features - all delivered exactly as planned. Thanks Richard, we look forward to continuing to grow with Graftstudio.”
Phil Kirby
Founder, Brew Tea Co.
“I'd never go back to working with a large agency after working with Graftstudio.”
Niamh Russell
E-Commerce Marketing Manager, Steamline Luggage
“I have worked with developers across overland of platform, one man bands to large agencies. I can say with my hand on my heart, that I will never have to look again for a developer on any project I ever work on. Richard is honest, fast and top of his game. A friend in life and business, feel very grateful to be working with him.”
Ernest Capbert
TOG Knives
“Richard has become a vital member of the team here at TOG Knives. He is fast to respond to enquiries and fast to complete the work too, both of which make a huge difference when you are managing an e-commerce site. He's also experienced, efficient and pro-active in terms of resolving problems and developing our site, suggesting different ways of doing things. Thoroughly recommended!”
Bert Beagley-Brown
Founder, TOG Knives
“Richard has been an invaluable resource for us as we transitioned from another agency. His communication and responsiveness have kept up with our various complex needs. Highly recommend!”
Ben Twineham
E-Commerce Marketing Manager, Paxton & Whitfield
“We worked with Richard at Graftstudio to build our website from scratch. Aside from delivering what we wanted on-time and looking great, what was great was Richard's proactiveness in suggesting solutions / options to our requirements that we hadn't thought of, or were unaware of.”
Richard Sagar
Founder, The Spirited Club
“We worked with Richard to develop a brand new website, and he really understood our vision from the start. He offered thoughtful suggestions that matched our aesthetic and branding, and was always happy to problem-solve along the way to ensure we achieved exactly what we wanted. Since then, he’s continued to offer support whenever needed, and we’ve also collaborated on smaller projects together. Highly recommend!”
Jenny Aktas
E-com Trading Manager, TUTTI
“I would recommend working with Graftstudio for all of your Shopify development needs. Richard is a clear communicator and always sticks to deadlines. Work is always done to the highest level.”
Sonny Singh
Manager - Scotland Kilt Company, KILT SOCIETY™
“Richard at Graftstudio is a pleasure to work with. Very knowledgeable & quick to respond to any development work we may have with the site. We truly value his support & would recommend Graftstudio to anybody on Shopify.”
Maggie Ibetson
Marketing Manager, Snackfully
“Richard approached this project thoughtfully, and achieved a lot in a short time as a result. We are excited to continue working together!”
Andrew Goble
Jambys
“Graftstudio has excellent web developers with wonderful communication skills and an eye for design.”
Liliya Kay
E-Commerce Manager, Intelligent Change
“Graftstudio was very helpful and easy to work with. Understands someone who doesn't have the best knowledge of how to best visually progress their website. Will be working with them again.”
Ruth Haldon
Founder, Ruth Haldon Jewellery
Work with us
Got a store that’s fighting you?
Tell us what’s broken or what you’re trying to launch. I’ll tell you straight whether I’m the right fit.
