Graftstudio

I'm Richard. I put a number on what each problem is costing you, fix what pays first, and stay on as the one person who knows your store's code and numbers. For DTC and B2B brands on Shopify and Shopify Plus.

Trusted by 230+ brands, including

Bratz
Cult Gaia
Intelligent Change
Brew Tea Co
Omaze
Steamline Luggage
2XU
Gymshark
Miller Harris
Nursem
Victoria Beckham

Growth adds apps, quick fixes and people. Before long, your store is

plastered together.

A theme nobody dares touch. Copy changes that need a developer. Apps breaking other apps. Three stores, three times the work. Conversion down, and nobody knows why. Keys held by someone who left.

Everyone patches their own piece. Nobody owns the whole store.

The promise

Find what it's costing. Fix what pays. Keep one person on it.

Before you sign off a big project, it helps to know what's actually broken and what it's costing you. So that's where I start with every brand, before anything gets built.

  1. Start here

    01

    Find what it's costing

    I go through your store properly: the data, the theme, the apps and checkout. You get a report that lists every problem I find, puts a cost against each one, and says which three I'd fix first. And if the store's in good shape, I'll tell you that too.

    areas checked, from code to checkout
    8areas checked, from code to checkout
    report, yours to keep
    1report, yours to keep
    fixes ranked first, by what they cost
    3fixes ranked first, by what they cost
  2. Fix what pays

    Work through the list in order of return: tracking put right, apps replaced with what Shopify already does, speed, checkout. Every change measured before and after.

    • Tracking
    • Apps
    • Speed
    • Checkout
  3. Rebuild when the data says so

    A custom theme, a move to Shopify Plus, or three stores brought into one. Only when the numbers say a clean-up won't do it.

    • Custom theme
    • Plus migration
    • Markets
  4. Keep it earning

    A set amount of senior time every month, from the same person, so nothing sits in a ticket queue and someone who knows the store is there on launch day.

    • Retained
    • Fractional

The proof

Why brands leave agencies for one person.

Shopify Plus Partner

  1. 01

    years building on Shopify

    “I'd never go back to working with a large agency after working with Graftstudio.”
    Niamh RussellNiamh RussellSteamline LuggageLuxury luggage used by Margot Robbie and Reese Witherspoon
  2. 02

    brands partnered with

    “Richard has been an invaluable resource for us as we transitioned from another agency. His communication and responsiveness have kept up with our various complex needs.”
    Ben TwinehamBen TwinehamPaxton & WhitfieldOfficial cheese supplier to the Royal Family since 1850
  3. 03

    in sales across the brands I've partnered with

    “Richard will always recommend a better or simpler way of achieving a goal, something we find very valuable.”
    Phil KirbyPhil KirbyCo-founder, Brew Tea CoAround 10,000 subscribers

Most clients come back. That says more than the numbers.

Featured work

Stores I've built

Talk it through

Thirty minutes on your store, your stack and what's not working.