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I'm Richard. I put a number on what each problem is costing you, fix what pays first, and stay on as the one person who knows your store's code and numbers. For DTC and B2B brands on Shopify and Shopify Plus.
Trusted by 230+ brands, including
Growth adds apps, quick fixes and people. Before long, your store is
plastered together.
A theme nobody dares touch. Copy changes that need a developer. Apps breaking other apps. Three stores, three times the work. Conversion down, and nobody knows why. Keys held by someone who left.
Everyone patches their own piece. Nobody owns the whole store.
The promise
Find what it's costing. Fix what pays. Keep one person on it.
Before you sign off a big project, it helps to know what's actually broken and what it's costing you. So that's where I start with every brand, before anything gets built.
Start here
Find what it's costing
I go through your store properly: the data, the theme, the apps and checkout. You get a report that lists every problem I find, puts a cost against each one, and says which three I'd fix first. And if the store's in good shape, I'll tell you that too.
- areas checked, from code to checkout
- 8areas checked, from code to checkout
- report, yours to keep
- 1report, yours to keep
- fixes ranked first, by what they cost
- 3fixes ranked first, by what they cost
Fix what pays
Work through the list in order of return: tracking put right, apps replaced with what Shopify already does, speed, checkout. Every change measured before and after.
- Tracking
- Apps
- Speed
- Checkout
Rebuild when the data says so
A custom theme, a move to Shopify Plus, or three stores brought into one. Only when the numbers say a clean-up won't do it.
- Custom theme
- Plus migration
- Markets
Keep it earning
A set amount of senior time every month, from the same person, so nothing sits in a ticket queue and someone who knows the store is there on launch day.
- Retained
- Fractional
The proof
Why brands leave agencies for one person.
years building on Shopify
“I'd never go back to working with a large agency after working with Graftstudio.”
Niamh RussellSteamline LuggageLuxury luggage used by Margot Robbie and Reese Witherspoonbrands partnered with
“Richard has been an invaluable resource for us as we transitioned from another agency. His communication and responsiveness have kept up with our various complex needs.”
Ben TwinehamPaxton & WhitfieldOfficial cheese supplier to the Royal Family since 1850in sales across the brands I've partnered with
“Richard will always recommend a better or simpler way of achieving a goal, something we find very valuable.”
Phil KirbyCo-founder, Brew Tea CoTea brand acquired by Luxmi Group with 10,000+ active monthly subscribers
Most clients come back. That says more than the numbers.
Featured work
Stores I've built
Brew Tea Co
Subscriptions, rewards and accounts rebuilt to work as one
- Net sales, year one
- +28%
- Avg order value
- +16%
Feel Reformed
Rebuilt from scratch in 12 weeks, without the old debt
- Mobile load, was 8 s
- 2 s
- Apps installed
- 54 → 12
Miller Harris
A gifting flow that keeps the cart right in every country
- Sales, new gifting
- +12%
- Working together
- Since 2023
BuddyBrands
Four brands on one native Shopify store
- Brands, one store
- 4
- Hours of downtime
- 0
Nursem
A faster store that sells more subscriptions
- Subscriptions
- +30%
- Faster page loads
- 4.5 s
