Shopify Plus development for brands that refuse to blend in
For stores hitting the limits of templates and app-stacking. A Plus Partner where the person you talk to writes the code.
Built for brands that demand more.
Selected work
Featured case studies
Brew Tea Co
A fully bespoke Shopify Plus build for one of the UK's best-loved tea brands
Feel Reformed
Rebuilding a high-growth collagen wellness brand from the ground up on Shopify Plus. A pixel-perfect replica with none of the legacy code holding it back.
Miller Harris
Custom Shopify theme development for Miller Harris, London's luxury fragrance house. Gift-with-purchase flows, international delivery logic, mobile UX, and ongoing storefront maintenance.
Services
End-to-end Shopify expertise. From first strategy call to post-launch optimisation.
Strategy
Platform audits, tech stack planning, and migration roadmaps. Every project starts with understanding your ambition and architecting the right approach for growth.
Platform Audits · Tech Stack · Migration Planning
Design
Conversion-focused UI/UX that reflects your brand and drives revenue. From homepage to checkout, every pixel is intentional and every interaction considered.
UX/UI Design · Conversion Optimisation · Brand Systems
Development
Custom Shopify themes, bespoke app development, and seamless third-party integrations. Clean, performant code that scales.
Shopify Themes · Custom Apps · Integrations
Optimisation
Ongoing performance tuning, A/B testing, and iterative improvements to conversion rates. Your store should get measurably better every month.
Performance · CRO · Analytics · A/B Testing
Most Plus stores reach a point where the template is fighting the brand, the app stack is fighting the page speed, and the code lives in an account nobody in-house controls. Graftstudio builds the custom store that replaces all three: one senior developer writing the code, in your own Shopify and GitHub accounts, so the store performs at enterprise level without an enterprise agency in between.
Client feedback
“We have worked exclusively with Graftstudio on a series of Shopify projects over the past twelve months. As a small team ourselves, we relish working with pragmatic partners and collaborators who are not only brilliant, but also sympathetic to last-minute requests and fast-changing scopes! Richard has been nothing but forthcoming; he’s reliable and quick, even at the toughest of times. I would not hesitate to recommend Richard and Graftstudio.”
Amelie Jannoe
The case study ↗
“Richard was incredibly accommodating throughout the development of our new website. He was consistently solutions-focused, suggesting practical improvements that helped us streamline the site and create a better overall experience. Whenever I had a technical question, he was readily available to explain things clearly and find a way forward. I would highly recommend Richard to anyone looking to refresh their website and work with a knowledgeable, responsive, reliable developer and a genuinely nice person!”
Deborah Bryant
“I'd never go back to working with a large agency after working with Graftstudio.”
Niamh Russell
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