TUTTI had just rebranded after twenty years, and the store hadn't caught up. I rebuilt it on Shopify Plus around the new identity, with engraving, a wishlist and a product system for a mixed fashion and jewellery range.
TUTTI & Co. is a fashion and jewellery brand from the North East of England, with more than twenty years behind it.
“We worked with Richard to develop a brand new website, and he really understood our vision from the start. Since then, he's continued to offer support whenever needed.”
Jenny AktasE-com Trading Manager, TUTTIStocked by John Lewis, Fenwick, Nordstrom and Macy'sThe brand had moved on. The store was still the old one.
The new identity had nowhere to live. The store still looked like the brand before the rebrand.
Product pages covered the basics and little else.
Engraving and wishlists, which the brand needed, were not there at all.
Tweaking the old store wouldn't have got there, so I rebuilt it around where the brand was heading.
I worked with TUTTI to carry the rebrand into every page: typography, colour, product layouts and navigation.
A custom engraving app, so customers personalise jewellery on the product page and buy it as a gift.
Built around how TUTTI's customers shop, so they can save pieces and come back to them.
A product stitching system for fashion and jewellery, with variant combinations well beyond what Shopify handles out of the box.
In the first six months after launch, net sales rose 19%, orders 24% and sessions 44%, from TUTTI's Shopify analytics. Engraving is now added to 60% of all orders.
I've kept working with TUTTI since launch: custom apps, more work on the wishlist, and theme updates as the brand moves on.
More work
Brew Tea Co
Feel Reformed
Miller Harris
Talk it through
Not sure? Book a 30-minute call