What it was costing
Several features met at the same point in the cart, so every change carried risk.
Features on top of each other
Gift wrap, gift-with-purchase offers and free sample thresholds all touched the same step before checkout.
Wrong prices and products
A change in one place could show the wrong price, or add and remove products in the wrong combinations.
One message for everyone
Delivery messaging didn't change with the shopper's currency or region.




