A faster Shopify store that converts better, in 22 checks.

The order I work through a client store in: measure first, then apps, images, theme code and the path to purchase. Some you can do this afternoon; the rest make a clear brief for your developer.

• Measure before you change anything4
• Apps and third-party scripts4
• Images and media4
• Theme code3
• The path to purchase5
• Keeping it fast2