A bespoke Shopify Plus store for the brand behind the Five Minute Journal, with campaigns the team runs without a developer.
Intelligent Change sells beautifully designed products, and a template store would have let them down. I built a Shopify Plus theme from scratch around their photography and brand, with bundling and campaign tools the team runs themselves.
Intelligent Change makes the Five Minute Journal, used by more than three million people and featured in Vogue and Entrepreneur.
“Graftstudio has excellent web developers with wonderful communication skills and an eye for design.”
Liliya KayE-Commerce Manager, Intelligent ChangeOver 3 million Five Minute Journals sold worldwideThe store had to match the products, and do a lot of work behind the scenes.
The photography and identity are refined. Anything that looked like a template would show.
Tiered discounts, bundles and seasonal campaigns had to run without development work each time.
More products every season, and shoppers in several regions.
I designed the build around how Intelligent Change presents its products, then handed the team the controls.
Clean layouts, plenty of space and type that lets the photography lead, on every page.
Pages that tell the story of a routine, because people are buying a habit as much as a journal.
Flexible bundling and promotion logic, so the team sets up tiered discounts and campaigns themselves.
Navigation and the route to checkout built for shoppers in several regions, on desktop and phone.
The team runs promotions without waiting on development, and the store looks as considered as the products.
Intelligent Change's own team. Bundles, discounts and campaigns are set up inside the store, so they move at their own pace.
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