A rapid Shopify Plus rebuild that turned a Black Friday crisis into record-breaking sales.
Jambys is a cool Brooklyn-based brand that's making a name for itself in the comfort wear market with its "Performance Inactivewear" - basically loungewear engineered to excel at doing absolutely nothing.
We'd partnered with Storetasker to rebuild Jambys on Shopify Plus a few weeks before Black Friday, and thanks to using the Horizon theme as a starting point we managed to deliver a sleek, bug-free store in record time. This ultimately ended up being the key factor in Jambys' scoring their biggest sales on Black Friday and Cyber Monday to date.
Black Friday was looming and Jambys needed a complete overhaul of their Shopify store. Their old site was a disaster - slow, buggy, and in danger of ruining their entire sales season. With Storetasker, we created a brand new storefront on a tight deadline without any compromise.
Fashion & Apparel
Shopify Plus Development, In Partnership with Storetasker, Performance Optimisation, UX Strategy
Shopify Plus, Horizon Theme, Combined Listings
6 weeks
When Jambys first came to us they were in a pretty tough spot. Their Shopify store was in a bit of a mess - slow loading pages, non-working features and a checkout process that was actually losing them sales. With the pressure of Black Friday and Cyber Monday (BFCM) looming, things were getting pretty intense.
A complete rebuild was pretty much the only solution, but the clock was ticking fast. We needed a plan that allowed us to move quickly without sacrificing any quality - and make sure it was perfect from the off - no phased rollouts or fixes while they were in the middle of their peak sales weekend.
The task was pretty straightforward but still super demanding: rebuild the storefront from top to bottom, keep the brand identity firmly in place, and get it up and running and thoroughly tested before the Black Friday traffic started coming in.
Shifting to Shopify’s Horizon theme was a smart decision that really paid off. Its modular design gave us the flexibility to speedily iterate on structural and aesthetic elements without having to start from scratch on everything.
A big part of the rebuild was getting Shopify’s Combined Listings up and running, so we could stitch together individual SKUs into nice, neat product pages. Jambys’ range of products is huge - loads of different styles, sizes and colourways, but Combined Listings let us put all of that together seamlessly into a single shopping experience, rather than making customers trawl through dozens of separate product pages. It made the whole browsing experience loads more intuitive and reduced friction on the path to purchase.
This approach let us focus our efforts on crafting a seamless shopping experience that was in line with the Jambys brand while at the same time giving it a pretty significant performance boost. We worked in tight sprints, refining product pages, optimising collection layouts and streamlining the path to purchase.
Every single decision we made came down to one thing - would it be ready and solid for Black Friday? That discipline kept the project lean and on track. We stripped away anything that wasn’t essential, leaned into the theme’s strengths and delivered a store that was faster, cleaner and more intuitive than anything Jambys had before.
The new Jambys store went live just in the nick of time for Black Friday and coped with the peak traffic like a pro. The impact was pretty immediate - Jambys had their best Black Friday, Cyber Monday sales in the company's history.
But the rebuild achieved a lot more than just a jump in sales. It delivered a vastly improved user experience overall - page load times dropped, the checkout flow converted at a higher rate and the whole site experience finally matched up to the quality of the Jambys brand.
What was initially a bit of a crisis turned out to be a blessing in disguise. The fast rebuild didn’t just save their BFCM sales season but gave Jambys a modern, scalable foundation they can build on for years to come.
“Richard approached this project thoughtfully, and achieved a lot in a short time as a result. We are excited to continue working together!”
Andrew Goble
Jambys
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