A bespoke Shopify store for a Dublin luxury luggage brand, built so a huge catalogue is easy to shop.
SteamLine makes vintage-inspired luggage in hundreds of combinations of collection, colour and lining. I built them a Shopify theme from scratch, with a product system that keeps all of that out of sight, so shoppers only see the case they want.
SteamLine Luggage designs vintage-inspired luggage in Dublin. It's been featured in Vogue, GQ and Esquire, and Margot Robbie and Reese Witherspoon travel with it.
“I'd never go back to working with a large agency after working with Graftstudio.”
Niamh RussellOperations Director, SteamLine LuggageLuxury luggage used by Margot Robbie and Reese WitherspoonSteamLine needed a store that could carry a big, complicated range and still feel like a luxury brand.
Several collections, each with its own colourways and interior linings, from carry-on spinners to hatboxes and accessories.
Shown as separate products, all those combinations would bury shoppers in near-identical listings.
Anything slow or clunky would make the brand look cheaper than it is.
I built the theme from scratch around their catalogue, starting with how the products fit together.
A custom system that links collections, colourways, sizes and product types, so a shopper picks a colour or a size on one page and the right product follows.
A bespoke wishlist that saves pieces between visits, because people tend to build a SteamLine collection over time.
A lookbook, smooth animation and layouts that adapt cleanly from phone to desktop.
Tailwind CSS and Alpine.js for a light, fast front end, with Klaviyo and Hotjar connected.
Around 200 products now read as one clean, easy range, and the site loads quickly on every screen.
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