Graftstudio

Music Concierge

A Next.js and Sanity site for the music agency behind Rosewood, Four Seasons and Dishoom, run by its own team across six offices.

Brief to launch
11 weeks
Project stories, edited by their team
23
Regional offices on one site
6
Music Concierge

Music Concierge creates the sound for places like Rosewood, Four Seasons, Belmond and Dishoom. They needed a brand site rather than a shop, so I built it on Next.js and Sanity: twenty-three project stories, six regional offices, and a setup their team runs without calling a developer.

Music Concierge is a creative music agency for hotels, restaurants and retailers. It started in London and now works across six regions on four continents.

Industry
Hospitality & Luxury Brands
Timeline
11 Weeks

Client feedback

“He was consistently solutions-focused, suggesting practical improvements that helped us streamline the site and create a better overall experience.”
Deborah BryantDeborah BryantMusic ConciergeMusic curators for Rosewood, Belmond, Dishoom and Fortnum & Mason

What it had to do

The site had to show a lot of work and stay quiet while doing it.

  • Photography first

    The brand is about atmosphere, so big images had to lead without slowing the site down.

  • Connected content

    Twenty-three project stories across six sectors, testimonials used in several places, and an FAQ in four parts.

  • Six offices

    Each with its own phone, email and contact path, and an enquiry form that routes by region.

Video placeholder while the video loads, usually a bunch of blurry squiggles

What I built, in order

I modelled the content before building a single page.

  1. The content model

    A project story holds its sector, region, images and quotes, so one document feeds the index, the filters, the homepage and the story itself. Testimonials and offices are their own documents, reused wherever they're needed.

  2. The front end

    Next.js, rendered on the server so pages arrive ready, with light motion that follows the images.

  3. The images

    One upload in Sanity becomes cropped WebP files sized for every screen, which keeps a photography-heavy site quick.

  4. The handover

    Everything lives in Music Concierge's own accounts, with a Studio set up around the fields they actually use.

The Music Concierge projects index

What it measured

The site looks like them: photography first, type second. Their team publishes stories, adds testimonials and updates offices themselves, and the site has grown since launch without a developer. Enquiries are up around 25% since launch.

Who looks after it now

Music Concierge's own team. Anything an editor might want to change lives in Sanity, so they add regions and project stories themselves.

Talk it through

Thirty minutes on your store, your stack and what's not working.